Организация

ETNA

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Санкт-Петербург
Сферы деятельности

Информационные технологии, системная интеграция, интернет

Организация

ETNA

ETNA is a privately-owned company headquartered in Florida, USA, with a development center in Belgrade, Republic of Serbia.

 

Our mission is to provide innovative, out-of-the-box white-label solutions for US broker-dealers, investment advisors, and educational firms, enabling them to achieve a fast and efficient go-to-market strategy for their clients.

 

We primarily collaborate with both new startups and well-known companies who need technology that matches or surpasses market leaders. With the escalating costs associated with developing and maintaining technology in-house, the opportunity is immense. By offering state-of-the-art technology at an affordable price, we empower every broker to compete on equal footing with large firms in terms of technology.

 

2002

Since 2002, ETNA's team has consistently developed custom software for market leaders, earning recognition in Barron's Best Online Brokers review. Our clients include SogoTrade, Lightspeed, Sterling Trader, Vision Financial Markets, SAXO Bank, Allianz, and Blaze Portfolio Systems.

 

2013

In 2013, ETNA Trader was launched. ETNA Trader is a white-label online trading platform designed for brokers, trading firms, and FinTech startups. The ETNA Trader suite includes an HTML5 web trading front-end, native mobile trading apps for iOS and Android, an Order Management System (OMS) with order routing capabilities, and back-office software for managing users, accounts, positions, risk, and compliance. It's a comprehensive platform for operating a brokerage business. Thanks to its high degree of customization, it can also serve as a foundation and building blocks for third-party FinTech developers.

 

2015

In 2015, ETNA released an OMS API, empowering companies to integrate trading capabilities into their proprietary trading front-ends or alternative investment platforms, including robo-advisors and social investing. Additionally, we introduced the Web Widget SDK, offering the flexibility to enhance ETNA Web front-ends with custom functionality.

 

2020

In 2020, ETNA introduced digital account opening functionality to both its API and trading frontends. This advancement enables broker-dealer clients to conduct all Anti-Money Laundering (AML) and Know Your Customer (KYC) checks digitally during the client onboarding process. 

 

Furthermore, ETNA launched simplified versions of its trading frontends tailored for novice traders and passive investors. Notably, two major U.S. universities have adopted ETNA simulators for student trading education.

Check our platform at https://demo.etnatrader.com/

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