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Кандидат

Мужчина, 41 год, родился 30 июля 1983

Алматы, готов к переезду (Алматы, Великобритания, Канада, Санкт-Петербург), готов к командировкам

Almaty, Marketing manager,brand manager

1 000 $ на руки

Специализации:
  • Менеджер по продажам, менеджер по работе с клиентами

Занятость: полная занятость

График работы: полный день

Опыт работы 13 лет 10 месяцев

Октябрь 2016Август 2018
1 год 11 месяцев
ALPHA International Co.,LTD

www.alphainttrading.com

Продукты питания... Показать еще

Sales and Marketing manager
Sales: -Sales of seafood (tuna etc.), dehydrated fruits and juices etc. to clients from Tailand -Search for new clients, Key Account Management -Commercial conditions and contracts -Supporting clients with all business needs (best price from Thai factories assured) until the order is fulfilled and delivered -Search for new suppliers and factories Marketing strategy (4P): -Promotion of the company (web site development, digital strategy, BTL) to reach new clients -Support to clients with branding, packaging design and other questions
Июнь 2016Октябрь 2016
5 месяцев
LLC Arena S(Sulpak consumer electronics retail chain)

Алматы, Www.sulpak.kz

Category manager for smartphones and tablets
Target is to keep MS over 30% for smartphones and tablets, achieve revenue target and margin %. Development of business and marketing strategy for smartphones (brands: Samsung, LG, Sony, Apple, Huawei, HTC, Lenovo, Xiaomi, BQ, ZTE, Elenberg, Fly) and Tablets (brands: Samsung, Apple, Lenovo, Elenberg) product lines. Analysis and projection of KZ market, setting yearly and quarterly business objectives and targets (sales units, revenue, marginality), business planning. Development of marketing strategy (quarterly and yearly) for each product category: -Product strategy (Line-up and product/brand mix management, product life-cycle management, purchasing of goods from suppliers, introduction of new products) -Pricing strategy (P&L management, setting prices per SKU) -Channel strategy (categorization of SKUs per stores) -Promotion strategy (ATL, BTL, PR plan development with suppliers, budget management, implementation with advertising department) Day to day close collaboration with suppliers. Search for new business opportunities and suppliers in order increase business results. Control and full responsibility for business results.
Октябрь 2015Май 2016
8 месяцев
LLC "Lamed" www.lamed.kz

Алматы, Www.lamed.kz

Senior brand manager for compressors and generators
Target is to increase sales of generators and compressors by 20% the year 2016. Development of business and marketing strategy for compressors (brands: Fini,Fiac,Atmos) and generators (brands:RID,Briggs&Stratton,Unitedpower,Geko,Eisemann) product lines (B2B and B2C customers). Analysis and projection of KZ market, setting yearly and quarterly business objectives and targets(sales units, revenue, marginality),business planning. Development of marketing strategy (quarterly and yearly) for each product category: -Product strategy(Line-up and product/brand mix management, product life-cycle management, purchasing of goods from suppliers, introduction of new products) -Pricing strategy(market and competition analysis, P&L management, setting prices per SKU) -Channel strategy(dealers and end users strategy) -Promotion strategy(ATL,BTL yearly plan development, budget management, implementation with agencies) Product trainings creation, sales force educating. Sales of compressors and generators to B2B customers and end users.
Июль 2014Март 2015
9 месяцев
CJSC LG Electronics

Электроника, приборостроение, бытовая техника, компьютеры и оргтехника... Показать еще

Product Marketing Leader for domestic appliances
Lead marketing strategy management for washing machines, refrigerators and vacuum cleaners categories: Development of category objectives, strategy (ATL, BTL, PR), tactics based on business unit and company goals and local market situation; Analysis and projection (units, revenue, margin) of the Russian market (yearly and quarterly) for washing machines, refrigerators and vacuum cleaners based on GFK, internal company’s data. Analysis and projection of the Russian Media market (yearly) based on agency’s input. Analysis of competitor’s activities. Management of yearly marketing budget strategic plan with spit per category (washing machines, refrigerators and vacuum cleaners) and activities (ATL, BTL, PR). Development of detailed marketing strategy for washing machines: -Product strategy -Price strategy -Channel strategy -Promotion strategy Product strategy management: Market analysis based on GFK data; Competition analysis, advantages detection; Market segmentation per product (specifications segmentation); Line-up management, product life-cycle management, new products introductions, SKU (specifications) creation according to market needs; Pricing strategy management: Market analysis based on GFK data; Market segmentation per product, price bands. Setting prices per SKU. Channel strategy management: Market analysis based on GFK; Market segmentation per product per channel, setting strategy. Promotion strategy: Target users analysis and proposition, product preferences detection (focus groups, questioners etc.). Communication strategy proposition and implementation per product per media aimed to hit appropriate target audience. Proposing, discussing, finalizing promotional and advertising strategy, including ATL(TVC, Digital and other medias),BTL(POPs, Stands and others) and PR(press conferences, releases, statements and other activities) for appropriate products with approved marketing budget in order to achieve company’s goals; Marketing projects implementation, collaboration with agencies, budget management, document flow processing; Support Channel Marketing & MOT team in negotiation and execution of marketing plans in the trade; New products launches strategies development and implementation;
Сентябрь 2013Февраль 2014
6 месяцев
CJSC Dell

Москва

Электроника, приборостроение, бытовая техника, компьютеры и оргтехника... Показать еще

Category manager for client products-Senior Advisor
Business and marketing strategy management: Analysis and projection (units, revenue, margin) of the Russian market (yearly and quarterly) for commercial notebooks (Latitudes, Vostro brands), desktops (Optiplex brand), workstations (Precision brand), Tablets (Venue brand) based on GFK, IDC data. Proposing and approving quarterly and yearly targets for each product category with management based on market situation and company goals (units, revenue, margin). Developing marketing strategy (quarterly and yearly) for each product category (commercial notebooks (Latitudes, Vostro brands), desktops (Optiplex brand), workstations (Precision brand), Tablets (Venue brand) based on GFK, IDC data in order to achieve approved business targets: -Product strategy -Pricing strategy -Channel strategy -Promotion strategy Product strategy management: Market analysis based on GFK, IDC data; Market segmentation per product (e.g. mobile, desktop replacement, ultrabooks, desktops etc.); Line-up management, product life-cycle management, SKU (specifications) creation according to market needs; Competition analysis, advantages detection; Target users proposition; Pricing strategy management: Market analysis based on GFK, IDC data; Market segmentation per product, price bands. Setting prices per SKU and approving price lists with finance in order to achieve targets. Channel strategy management: Market analysis based on GFK, IDC data; Market segmentation per product per channel (e.g. large enterprise, small and medium business; direct, indirect etc.). Promotion strategy: Proposing, discussing, finalizing promotional and advertising strategy for appropriate products with approved marketing budget in order to achieve company’s goals; Triggering and controlling appropriate fulfillment of agreed marketing activities by marketing department; Proposing, discussing and triggering promotional activities with sales colleagues aimed for distributors and 2-tiers to assure appropriate sell-in, sell-out; Demand planning and inventory control: Planning demand (SKU, quantity, channel) on a quarterly and yearly basis in order to achieve company’s goals (sell-in/sell-out plan); detecting slow moving items, preparing activities to move them; triggering special sell-out oriented activities with sales people to achieve company’s goals; Special projects participation: Participation and support for special projects aimed to increase Dell’s share in corporate accounts: special SKU creation; participation in sales discussion with decision makers; product presentations to sales people, distributors; Solving of other business and product related issues.
Август 2009Июнь 2013
3 года 11 месяцев
CJSC "Sony Electronics"

Москва

Электроника, приборостроение, бытовая техника, компьютеры и оргтехника... Показать еще

Product manager for VAIO and Tablet (Senior specialist for product strategy,promotions and trainings)
Product strategy management: Researches managment with external agencies:organization of specific researches aimed to define customer's preferencies for future VAIO,Xperia Tablet products. Market segmentation, product positioning and target users proposition; Market analysis based on GFK data; Product study: features, benefits detection by using and testing products in close collaboration with european ingeneering team, veryfying bugs and reporting,customer feedback reporting; Competition analysis, advantages detection; Product line-up and VAIO brand management, Brand positioning; Product positioning; Product Life cycle management; SKUs creation across VAIO and Tablet line-ups; Software strategy for CIS market for VAIO and Tablets. VAIO preinstalled software managment: testing applications in close collaboration with european engineers,detecting usability and bugs,reporting to european HQ,developing promotion strategy,implementing local promotion activities. Pricing strategy: Pricing set up per SKU Channel strategy: Selection of appropriate sales channel for each product Exclusive proposals management Participation in negotiations with dealers/wholesalers Promotion strategy and launch activities: ATL,BTL,PR activities planning, implementation and control on federal level in line with brand and product strategies Creation of special POS materials and stands to deploy VAIO message,creation of display guideline for retail shops. Product Trainings: Preparation of product presentations for VAIO products, product demonstration; Trainings for promoters, sales team, trainers etc. Forecasting: Monthly, quarterly gross revenue and margin forecasting; Sell-in forecast to the factory, purchasing plan per SKU control; Market forecast for future periods (long term forecasting), target share per segment set up. Product certification: Collaboration with Business group and certification team to assure timely certification for new VAIOs. 3-rd party projects management: Yota, MTS, Yandex projects management: improving of current business model for VAIO by offering new opportunities and services to VAIO customers and increasing sales and profit. Incorporation of headquarter, other departments, 3-rd party organizations. Building of co-promotion strategy, implementation and control. Solving of other product related issues.
Октябрь 2006Август 2009
2 года 11 месяцев
CJSC Hewlett-Packard

Электроника, приборостроение, бытовая техника, компьютеры и оргтехника... Показать еще

Country Business development manager for PSG consumer business
Preparation of competitive line-up offer to the market (Notebooks, Desktops, Monitors, accessories): Competitive analysis of the current market situation for consumer products; GFK reports analysis of Sell-Out: market trends, price points, market segmentation, market share; Close collaboration with product marketing team, distributors, ”go to market team”, key retail partners ( Mvideo, Eldorado etc.); Competitive pricing and configurations building based on market research; Volumes forecasting, product mix, product life cycle management, product positioning strategy. Long term and short term forecasting, shipment plan execution : IDC reports analysis and forecasting: long term forecasting , target settings to ensure market share goals achievement. Short term forecasting with distributors and retails: retail forecast collecting and consolidating; creating a shipment plan with distributors, controlling of order placing, execution, control of timely deliveries on a weekly basis in close touch with logistic and operational departments. Improvement of forecasting process. Reporting to Financial department: revenue forecast, margin forecast, actual execution, weighted average unit price calculations etc. Preparation and launch of channel partner programs (for distributors, retail partners) to develop sales of HP consumer products, achievement of revenue, margin , market share goals. Tracking of programs fulfillment for partners. Launch of activities in collaboration with PSG marketing team: marketing budget splitting, decision taking for marketing activities per retail partner, control of execution, analysis of Sell-out input, ROI analisys . Tracking and analysis of Sell-Out, inventory, WOS of distributor’s and key retail partner, detecting slow-selling SKUs. Following Sell-Out increasing actions concerned with it. Product Trainings: Preparation of product presentations for PSG consumer, product demonstration; Trainings for distributors, promoters, retail account managers. Close collaboration with distributors, key retail partners: Support to distributors, key retail partners; Problems solving occurring while operating and collaborating; Developing of relationship with partners; Debt controlling, assuring of sufficient credit line availability. Collaboration with CEE business development manager and other departments.
Сентябрь 2005Октябрь 2006
1 год 2 месяца
CJSC “Citibank”

Финансовый сектор... Показать еще

Collector
Debts collecting by phone, skippers searching
Сентябрь 2004Сентябрь 2005
1 год 1 месяц
CJSC Manpower

Услуги для бизнеса... Показать еще

Direct sales agent for CJSC “Citibank”
Direct Sales of debit cards, credits, credit cards, instant cards of Citibank, corporate sales, organization of presentations.
Сентябрь 2003Июнь 2004
10 месяцев
CJSC MosOblHidroProject

Энергетика... Показать еще

Technician
Drawing in Autocad, translation from English of technical documentation, registration of technical documentation

Обо мне

Fluent English; PC experienced user: Microsoft Word , Microsoft Excel , Microsoft Powerpoint , Microsoft project, Autocad , Adobe Photoshop; Driving license. My own features: Judiciousness, communicativeness, purposefulness, positive,pragmatic, comfortable, very responsible person.

Высшее образование

2011
Moscow International High school of business "Mirbis"
MBA: "Strategic managment", master's degree
2006
Moscow State Technological University named after Bauman (diploma with Honors)
Special machine industry (robotics), master's degree

Знание языков

РусскийРодной


АнглийскийC2 — В совершенстве


НемецкийA1 — Начальный


Повышение квалификации, курсы

2007
Business skills development trainings: “Sales skills”, “Communication skills”, “Time management”, “Problem Solving”, “Presentation skills”
CBSD, certificates
1998
Business English courses
OOO "Svetoch", diploma

Гражданство, время в пути до работы

Гражданство: Казахстан, Россия

Разрешение на работу: Казахстан, Россия

Желательное время в пути до работы: Не имеет значения