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Candidate
Female, 55 years, born on 8 July 1970
Moscow, willing to relocate (Australia, Hungary, Italy, Canada, Russia, USA, South Africa), prepared for business trips
PR, ADVERTISING, MARKETING DIRECTOR, DIRECTOR ON CREATIVITY, VIP CLIENTS DIRECTOR, ART DIRECTOR.
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment: full time
Work schedule: full day
Work experience 36 years 7 months
March 2007 — currently
18 years 5 months
Media holding - mass-media
THE GENERAL PRODUCER
Formation of strategy of development, working out of the concept and start of studio with "0".
Definition of creative ideas and the organization of all stages of cinema, TV and a manufacture photo, formation of a program content. A management of collective, statement of problems and control of their execution. Participation in tenders, manufacture of documentary films and entertaining programs for the central channels. Shooting of commercials.
January 2004 — currently
21 year 7 months
Auto salon of exclusive and expansive cars
Marketing & PR-Director.
Responsibilities:
- “Nil stage” work organization;
- Strategic & operative planning of company marketing & advertising policy, budgeting, media planning;
- Marketing data analysis;
- Several brands handling;
- Firm’s logo & style development;
- Polygraphist & souvenirs work;
- Models design, texts writing;
- Presentations, catalogues, shootings, casting;
- Development, making & complex promotion of elite autos brands;
- Company’s image support, work with PR-agencies;
- Promotion campaigns realization;
- Results analyses. Organization & waging PR- & promotion campaigns, sport & cultural events ( from 1,500 individuals & more);
- Work with expansive restaurants, clubs, boutiques, big companies representations;
- Work with CRM;
- Work with mass media;
- Presentations, catalogues, shootings, casting. Shooting & editing TV & corporate video clips programs;
- Organization & exhibitions holding;
- Corporate leisure organization;
- Travels;
- Corporate site support & filling.
Individual achievements
- Organization of “nil stage” salon work;
- Sales increase;
- Advertising special conditions;
- Exhibitions organization & holding;
- Awards winning;
- Grand-Prix for the most professional work as PR-Director and 2- Grand-Prix for the most beautiful exhibition stand design & for the most effective work.
April 2001 — currently
24 years 4 months
“NIKOL INC.” TV COMPANY. TV & Film production of any difficulty. Advertising & Promo-actions: Pre-production, Production, Post-Production. TV Full-Cycle Company.
Project leader
- Projects:
- “Porsche”, “Ferrari”, “Lambourghini”;
- “Harley Davidson”, “Sport Car Center”;
- “RAO-EAS”, “Geoterm”, “Vertical World”, “Russian Extreme Project”, “Ladoga Trophy”, “M & Ms”, “Aeroflot”, Elite Real Estate Agency, “Frugurt”, “Brown AP”, “HOOCH”;
- IT campaigns: “INTEL”, “IBM”, “Microsoft”, etc. Joint projects with luster editions: “Voyage”, “Voyage & Leisure”, “GQ”, “Geo”, “Elle”, “Vogue”, “Echo amino”, “Drive”.
Responsibilities:
- Marketing Analysis, SWOT analysis;
- Data base on marketing, development & implementation of marketing strategy on company’s services promotion;
- Targeting;
- Creative;
- Brand-strategy for new TM;
- Business-plan preparation & budgeting of seasonal advertising actions;
- Coordination & sales promotion, including to regions;
- ATL/BTL advertising;
- Media planning, street advertising, irregular advertising carriers,
underground advertising;
- Sales stimulation programs; image actions, presentations;
- Advertising campaigns organization & control;
- Exhibitions participation, including international ones, researches &
- conferences;
- Brand standards control;
- Talks with C.E.O. & VIP clients;
- Polygraphist & Souvenirs promotion, advertising materials & products packing design;
- Documents preparation, including agreements;
- Personal management.
Individual achievements:
- Corporate culture & company’s image creation. Big projects coordination & management, including the bulk of media instrumentation (media, BTL, PR, design, creative & production);
- Creation of the own clients data base, plus active attraction of new clients;
- “Luxury style” sales experience, in insurance & real estate companies, Auto business, manufactured goods, TNP, machine industry;
- Large collectives management;
- Good management capabilities, ability to work hard, creativity;
- Prize for the best advertising clip;
- Advertising markets excellent knowledge, including VIP ones;
- Wide working contacts with printing houses, printing mass media, TV Channels, street advertising campaigns. Special advertising conditions.
September 1998 — June 2002
3 years 10 months
1998-2002 Collegiums of Advocates. “Moscow Legal Center”
Collegiums Deputy Head. Promotion Director
Responsibilities:
- Head, Advertising & PR Department;
- Large structure heading;
- Creative, preparation, advertising in printed & electronic mass media, street advertising;
- Cooperation with state organizations, positive company’s image creation;
- PR campaigns accompaniment, press releases preparations, public opinions monitoring;
- Competitors policy analysis, marketing, marketing budgets planning;
- Relationships concepts with VIP clients & company’s partners, talks.
January 1998 — January 2002
4 years 1 month
Collegiums of Advocates..“Moscow Legal Center”
: Collegiums Deputy Head. Promotion Director
Responsibilities:
- Head, Advertising & PR Department;
- Large structure heading;
- Creative, preparation, advertising in printed & electronic mass media, street advertising;
- Cooperation with state organizations, positive company’s image creation;
- PR campaigns accompaniment, press releases preparations, public opinions monitoring;
- Competitors policy analysis, marketing, marketing budgets planning;
- Relationships concepts with VIP clients & company’s partners, talks.
January 1998 — January 2001
3 years 1 month
TV “VID” company. “ORT”. Channel 1.Weekly program “How it was” program, 42 minutes time-keeping. TV “TCN” company. TV-6. Channel 6. News.
Programs Author
Individual achievements:- For years this program has a permanent high rating;- “Teffi” Television Academy Award;
- Speaking experience to large auditoriums, by radio & TV, including on air.
January 1994 — January 1998
4 years 1 month
1994-1998 Radio stations: “Open Radio”, “Rakurs”, Radio of Russia”,Information & music radio stations.
On Air Presenter. Programs Author
Responsibilities:
- Author & Theme programs;
- 30 individuals management;
- Talks & work with advertising providers;
- Creation of concept & creative.
Individual achievements:
- Radio station organization from “nil stage”;
- Sales increasing of advertising time.
January 1994 — January 1998
4 years 1 month
1994-1998 Radio stations: “Open Radio”, “Rakurs”, Radio of Russia”,“Interbroadcasting” Directorate.Information & music radio stations.
On Air Presenter. Programs Author
- Author & Theme programs;
- 30 individuals management;
- Talks & work with advertising providers;
- Creation of concept & creative.
Individual achievements:
- Radio station organization from “nil stage”;
- Sales increasing of advertising time.
January 1995 — January 1996
1 year 1 month
1995-1996 The State Duma of the Russian Federation Federal Assembly, The Parliamentary Fraction Press-Service.
Project-Elections.
- Special events. Media planning. Media relations;
- Organization & holding of press-conferences, press-tours, round tables for
partners;
- Preparation & holding of seminars;
- Advertising promotion campaigns in Moscow & regions;
- Advertising campaigns preparation & holding in regions, evaluation of advertising campaigns effectiveness. Media relations (development of relations with specialized mass media);
- Media baling: printing houses, radio stations, advertising agencies (street advertising), publishing houses, presses;
- Photo & Video shootings, interviews, speech-writing.
Individual achievements:
- New election technologies creation. Unique methodology of company’s image formation & modeling as well as of individual PR heading. Political PR.
January 1994 — January 1995
1 year 1 month
“ASKO” & “Fundament Bank” insurance companies,
Head of Public Relations Department. Development & Marketing Director
Marketing studies, positioning, marketing programs preparation;
- Company’s effectiveness increasing;
- Development of PR & Advertising campaigns;
- Analyses of markets & competitors;
- Strategy & concept development;
- Budgeting, PR acts development & planning;
- Organization of promo-campaigns;
- Analysis of results, preparation of recommendations ;
- Contacts with mass media: preparations of articles & press-releases.
January 1991 — January 1994
3 years 1 month
“Accounting Control” auditing company.
Head of Public Relations Department. Development & Marketing Director
marketing programs preparation;
- Company’s effectiveness increasing;
- Development of PR & Advertising campaigns;
- Analysis of results, preparation of recommendations ;
- Contacts with mass media: preparations of articles & press-releases.
January 1989 — January 1991
2 years 1 month
“SNS” radio station, headed by Stas Namin.
Program author.
Author & Theme programs;
- individuals management;
- Talks & work with advertising providers;
About me
INDIVIDUAL QUALITIES:
Self-possession, decisiveness, imitativeness, attentiveness. High working capability, capability to effectively behave in critical situations, stress resistance. Sociableness, team work capabilities or capability to create a team of professionals who are friends. Faithfulness to corporate tasks, aspiration to achieve targeted goals, analytical brains. Western approach to work.
Prime targets in the work: to increase effectiveness, company’s profitability, team’s effectiveness & finding of new clients.
DRIVING LICENCE: international driving license, B grade. Driving experience: 12 years. I have my own car.
PC QUALIFICATION: Microsoft Office (Word, Excel, Access, Outlook/Outlook Express), Internet Explorer, Axapta, Total Commander, Lotus Notes, Photoshop 7, Fine Reader, Corel Draw 10, Power Point.
TRAVELS: Possible
Prime targets in the work: to increase effectiveness, company’s profitability, team’s effectiveness & finding of new clients.
PC QUALIFICATION Microsoft Office (Word, Excel, Access, Outlook/Outlook Express), Internet Explorer, Axapta, Total Commander, Lotus Notes, Photoshop, Fine Reader, Corel Draw, Power Point. TYPE WRITING Russian & Latin HOBBIES Traveling, car driving, diving, horse racing INDIVIDUAL INFORMATION date of birth - July 8, 1970
Higher education (PhD)
2012
degree..-up to now MBA Business School
-up to now MBA Business School.
2011
International Erickson Universiti
coach mastery, mastery coach
1994
1991-1994 All Russia State Institute of Cinematography.
Faculty of Directing., Specialty: Documental & Advertising Films Director.
1993
Moscow State University.
Journalism Faculty. Qualification: journalist, mass media literature collaborator, Excellent Degree Diploma
Languages
Professional development, courses
2002
2001-2002 Business trainings. Special courses: personnel management.
personnel management., management.
1997
1996-1997 Moscow State Institute of International Relations
Institute of International Relations, Languages courses: English.
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter