"I am my own obstacle, challenge, solution!" If you wanted an elevator pitch about who I am, that what you would get! I am a marketing and advertising generalist, that made a 360 degree turn that started form creative, went into strategic, integrated, e-commerce, top management and back to creative. I am not going to tell you what I can do (it is a big list), I'd rather tell you what I love to do and what I am really good at (which few people can confirm), and what I love to do is to be creatively challenged, I love psychology, I love to stir emotions using visual mediums, and I love to see positive emotional reactions in people... “I love to inspire, I love to provoke!” What have I been up to lately? I was instrumental in developing a sponsor relationship between LG Russia and Cirque du Soleil Russia. LG Russia became an official partner of Cirque du Soleil Russia for the "Dralion" tour and Cirque Eloize "ID" tour. LG has acquired my services as strategic and creative resource to help them activate the partnership with Cirque du Soleil, which consisted of developing the multi-channel activation and communication strategy, creative direction and concepts, developing an activation toolbox, building a unique LG VIP experience that tours with the show, and developing methods and processes to make it all run smoothly. Also, I have developed a viral activation concept for the LG G3 smartphone launch. And few other things... Oh yes, I am currently residing in Moscow. Work & achievements: Cirque Club (Concept, development and integration of the full CRM & loyalty program) http://www.cirquedusoleil.com/en/cirque-club/ Cirque du Soleil Boutique (Rebuild of the online store, 360 marketing, merchandising, ERP integration and business processes) http://eboutique.cirquedusoleil.com/ Cirque du Soleil Gift Card “An invitation to amazement” program (Concept, development and integration of the Gift Card program) http://www.cirquedusoleilgift.com/ Cirque du Soleil Las Vegas “8 worlds 1 city” (Concept, development and integration) http://www.cirquedusoleil.com/en/destinations/las-vegas/home.aspx Cirque du Soleil “Michael Jackson The Immortal World Tour” (Brand development, special merchandising strategies, launch event) http://www.cirquedusoleil.com/en/shows/michael-jackson-tour/default.aspx Cirque du Soleil “Zarkana” (Brand development, launch event) http://www.cirquedusoleil.com/en/shows/zarkana/default.aspx Cirque du Soleil special projects: Development of “Inspired by Cirque du Soleil” brand and Cirque du Soleil and Desigual merchandising deal http://www.cirquedusoleil.com/en/home.aspx#/en/home/other- activities/details/desigual.aspx Cirque du Soleil Infinity sponsorship activation http://www.cirquedusoleil.com/en/promo/partners/infiniti/world.aspx Cirque du Soleil and Google creative collaboration http://www.movikantirevo.com/ Cirque du Soleil Special Events SAFEWALLS.org project curated by Cirque du Soleil Number of other Cirque du Soleil projects Shows & tours: Concept development for the Saporo Winter Music Festival (electronic music) hosts over 60,000 people Le Noir - The intimate side of Cirque, european tour program development Other: FUNCTIONALAB corporate and product branding http://www.functionalab.com 360 Digital marketing strategies and campaign management ALDO shoes (Avg. ROI 800%) LaSenza (Avg. ROI 600%) Sears Canada (Avg. ROI 1200%) Canadian Mint (UX & Website http://www.mint.ca/ & Strategy execution) o Bell Canada (UX & Website rebranding http://www.bell.ca) ICE.com/Diamond.com (Development of corporate sales program, corporate employee discount program and integration of an affiliate program) BRP Bombardier Recreational Product (Product awareness strategies) Toyota Canada (Promotional support for dealers) Lexus Canada (2003 Website) Intrawest Resorts (Full cycle marketing support, resort branding, pre-development sales strategies, introduction of time-share program) http://www.intrawest.com/