COTLIN is small e-commerce where we collect unique home goods crafted with a soul. I'm the owner of this project, so I analyze the market, our competitors, their advertising priorities, I am looking for partners, employees, and investments. I develop our business strategy, marketing strategy. I analyze our results, etc.

I help a small business grow up. I advise on market and competitors research, target audience, custdev, goal setting, marketing strategy: brand and product, developing the brand kit, social media presence, etc.

Brand marketing for the French Market: brand marketing campaigns, developing a PR strategy, a strategy of brand presence, media base, public relations, PR-agency mentoring, cross-promo campaigns, analysis of the results with Google Analytics, Tableau, and Buzzsumo, making newsjacking researches based on SEMrush data. French region development (main index - MRR) with my team, using Growth Hacking methods, scrum, setting team goals, a strategy for developing effective channels - PR, blog, webinars, social media, events. Creating a strong and friendly team. One of my favorite results: we have more than 450 publications (without republications, so this number is bigger) of our content in the biggest media in France - Le Figaro, 20 minutes, Les Echoes, Forbes, etc. Product marketing for the English market: full-cycle product marketing campaigns, marketing funnels developing, marketing analytics. Launch of a new product, marketing support, content developing (articles, guides, researches based on inhouse data, advertising videos, landing pages, emails). Management of functionals teams: designers, video productions, emails, advertising. Participations of international conferences. HR brand development support - marketing meetup organizations. Public speeches on marketing automation, trends, best analytics tips, newsjacking, brand memes, etc. More than 10 speeches for the last year (St. Petersburg, Moscow, Perm).

I created media for those who prefer a healthy lifestyle. There were two directions of development: marketing agency and media. Online media: SEO, advertising, media planning, content planning, articles editing, management of 16 journalists, event support. Marketing agency: creating PR-activities in the healthy lifestyle area, cooperation with the City Administration, organization of city and charity events, work with the largest shopping centers and sports organizations of all-Russian scale.

Creation and development of the news feed. Around 2k of content units: news, large reportages, interviews, and experiments.

Creating news videos for a television broadcast: reportages, interviews, stories.

Journalism, TV Journalist

SEMrush, Public speech

CMI, Customer journey specialist

SEMrush, Online advertising specialist

SEMrush, Search Engine Marketing specialist

Google, Google Analytics specialist