Russian Standard Bank is the leader in the Russian consumer finance market, with more than 23 million loan customers, and is widely viewed as the pioneer of Russian consumer credit. Russian Standard Bank dominates the consumer finance sector with over 54 percent of the credit card market and over 30 percent of the point of sale loan market in Russia. • Managing and monitoring the development of direct sales channels (branches, POS, call-centers) • Developing and implementing Customer Relations Management programs to stimulate product activation and transactions • Negotiating partnership agreements and implementing co-branding campaigns • Developing non-standard sales channels through new partership networks • Interactive marketing

- Overseeing and implementing marketing plan for North American and European markets. - Developing sales projections and managing lead generation Worldwide - Customer service - Working together with a team of designers on creative concepts for various customer orders. - Mediaplanning and calculating potential ROI for these media campaigns. - Budget management

- Working with dealers in USA and China to increase sales volume in Canada. - Developing sales and marketing strategy to penetrate present and future business. - Effectively anticipating and identifying the needs of potential customers to provide them with the best products. - Leading the design and technical project teams. - Developing and preparing proactive and reactive proposals for our partners. - Managing customer service.

- Developed and implemented Global Marketing Plan that included: TV Advertising, direct mail, persuasive selling materials, locally customizable consumer promotions, etc. - Managed Global Marketing and PR budgets. - Negotiated with key department stores in US such as Macy's, Saks 5th Avenue and Bloomingdale's. - Coordinated work with leading North American public relations agencies, such as 5W and PG. - Worked closely with sales, design and accounting departments. - Negotiated and implemented cross-branding partnerships. - Managed logistics of marketing materials to UAE, UK, Italy and other parts of the World. Major achievements: Launched a redesigned version of the website alviarmani.com in 10 languages that increased international representation of the company. Obtained media support from the leading luxury publications in North America and Europe, for example Robb Report and Millionaire. Increased the awareness of the brand among the VIP clientele from actors in Los Angeles to wealthy businessmen in Dubai.

- Was responsible for the creation and dissemination of news releases, media kits and information articles to a variety of targeted audiences, local and national media. - Played a significant role in supporting all aspects of fundraising work, which lead to a full sponsorship of the National Championships by various brands. - Coordinated a number of committee meetings and assisted in other areas of event planning and management.

- Customer service. Presentation of the club and the program to the customers. - Development of potential markets. Executed over a 100 cold calls that resulted in promoting the program to potential customers. Major achievements: Exceptional customer service on a daily basis and exceptional sales performance with +10% increase in sales over a three-months period.

- Developed the Marketing Plan for 2004/05 annual plan. - Measured consumer response to Afisha’s website and developed tailored marketing programs to address growth needs. - Led the design and technical project teams. - Planned and executed all advertising and public relations campaigns. - Managed all promotions and event marketing. Major achievements: Increased attendance of the website spb.afisha.ru by 150% in one year, making it the primary resource for entertainment news on the Internet in Russia.

- Planned and executed the national Championship tournament for 4 consecutive years. - Led all committee activities, including fundraising and media relations. Major achievements: Supported by the major local media and was totally funded by sponsors. This tournament became the most attended event of its kind on the territory of the former USSR.

- Planned and executed an advertising campaign for Russian film festival in Sweden. - Monitored local media to ensure effective publicity to Russians in Sweden Managed consumer research projects that included surveys and focus groups to understand audience enthusiasm. Major achievements: Significantly increased audience attendance in this new event’s second year. Attracted attention of 5 local newspapers and 3 radio stations to this new event.

Public Relations, Certificate

Copywriting, Certificate

International Media and Communication Science, Certificate

Public Relations, Diploma

SpyLog, Certificate

Svenska Institutet, Certificate